Stephen Leather Featured In The Guardian – February 2011

Kindle gives thriller writer a plot for success – at 71p a shot

Original story from The Guardian, February 26, 2011

Self-publishing has traditionally been a surefire route to obscurity and dismal sales. Now a British thriller writer who sells his novels as ebooks for as little as 70p is proving the naysayers wrong.

Not only does Stephen Leather, Britain’s leading “independent” writer, estimate he has occupied the number one spot on Amazon.co.uk’s Kindle ebook bestseller lists for “90% of the last three months”, he is also selling “somewhere in the region” of 2,000 ebooks a day – and making big profits in the process.

Leather, who celebrated his seventh consecutive week at the top of the Amazon chart with his novella The Basement, about a serial killer in New York, also occupies fourth place with Hard Landing, another thriller, and 11th place with Once Bitten, a vampire novel.

He is one of many authors increasingly turning to ebooks as an alternative way to the top. Capitalising on the popularity of e-readers such as the Kindle, a new generation of writers is bypassing agents and publishers and using the flexible pricing model of ebooks to offer their work directly to the public at rock-bottom prices. Some, like Leather, are achieving huge sales, which, not surprisingly, is striking fear into publishers.

Leather enjoys a successful parallel career writing “big international thrillers” for Hodder & Stoughton. But last August, when Amazon.co.uk opened its Kindle store, he saw an opportunity: “I was lucky, in that I had three novellas Hodder had turned down because they were in a different genre from my other books and too short to work as conventional paperbacks. But I realised they might work for the Kindle.”

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